We are looking for a Pay Per Click Executive to run PPC campaigns and monitor paid search budgets.
In this role, you should be well-versed in the principles of PPC. You should also be analytical and good with numbers.
Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)
Responsibilities
- Participate in forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Oversee accounts on search platforms (e.g. Google AdWords, Bing)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Write attractive and concise copy for adverts
- Suggest and develop new campaigns across multiple channels
- Keep abreast of PPC and SEM trends
Requirements
- Proven experience as a PPC Executive or Digital Marketing Specialist
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Instagram, Linkedin) is preferred
- Working knowledge of analytics tools (Google Analytics etc.)
- Excellent communication skills
- Analytical thinking with strong math skills