We are looking for an SEO Analyst to join our Marketing team and help us build a strong online presence.
SEO Analyst responsibilities include performing keyword research, optimizing our content and monitoring user engagement across our website. To be successful in this role, you should be familiar with current SEO techniques and tools and have excellent analytical skills.
Ultimately, you will apply effective SEO strategies to ensure we attract and engage our target audience and convert visitors into customers.
Responsibilities
- Conduct keyword research using various tools (like Keyword Planner and Moz)
- Perform competitive analysis and identify gaps in client's content or areas of improvement in our web design
- Track important SEO metrics including organic traffic, conversion rates and time spent on page
- Update older content and add effective calls to action (CTAs) to improve user engagement
- Report on performance metrics comparing them to our SEO goals and benchmarking data
- Doing Technical SEO
- Follow SEO trends and stay up-to-date with new tools and practices
Requirements
- Work experience as an SEO Analyst or similar digital marketing role
- Expertise in Google Analytics
- Familiarity with keyword research and management tools
- Understanding of ranking factors and search engine optimization practices
- Strong technical and analytical skills